Skip to main content

What is Virtual Reality ?


The definition of Virtual Reality comes, normally, from the definitions for both ‘Virtual’ and ‘Reality’. The meaning of term virtual is close or near and Reality is what human experience in day to day life. If we club both the term, virtual + reality, the definition will be “near-reality”.

We know the world through our most obvious senses and perception. Our experience of reality is basically a combination of sensory information and our brains sense-making mechanism for that information. That means if something imaginary is presented to our senses, our perception of reality would also change in response to it. Our senses will be presented with a version of reality that really doesn’t exist, but from our perspective, it would be real. Technically, we referred to it as Virtual Reality. 

So technically speaking, the Virtual reality is an artificial environment that is created with the help of computers programmes and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.

Virtual Reality makes you think you are actually living inside a completely believable virtual world (one in which you are partly or fully immersed). It is two-way interactive: as you respond to what you see, what you see responds to you: if you turn your head around, what you see or hear in VR changes to match your new perspective. 


Let’s try to understand this point by some examples. When you listen to any instrumental or classical music with your eyes closed and start dreaming about things, isn’t then an example of virtual reality? An experience of a world that doesn’t really exists? What about losing yourself in the book or a movie? Well, they are not… Essentially Virtual Reality is :
  1. Believable – You really need to feel like you are in your virtual world and to keep believing that, or the illusion of virtual reality will disappear.
  2. Interactive – As you move around, the VR world needs to move with you. You can watch a 3D movie and be transported up to the moon or down to the seabed – but it’s not interactive in any sense.
  3. Computer Generated – Only powerful machines with realistic 3D computer graphics are fast enough to make believable, interactive, alternative worlds that change in real-time as we move around them.
  4. Explorable: A VR world needs to be big and detailed enough for you to explore. Painting or a book can describe a vast and complex virtual world but you can only explore it in a linear way, exactly as the author or painter describes it.
  5. Immersive: VR engages both your body and mind to make you believe and interactive. A book on world war can give us glimpses of conflict, but they can never fully convey the sight, sound, smell, and feel of battle. A flight simulator game on your home PC makes you lost in a very realistic, interactive experience for hours (the landscape will constantly change as your plane flies through it), but it's not like using a real flight simulator (where you sit in a hydraulically operated mockup of a real cockpit and feel actual forces as it tips and tilts), and even less like flying a plane.


Things like interactive games and computer simulations would certainly meet parts of the definition. There is more than one approach to building virtual worlds and more than one flavor of Virtual reality.

Virtual Reality has always suffered from the perception that it’s a little more than a dream escape from reality, however, that’s not true. It’s a hard-edged practical technology that's been routinely used by scientists, doctors, dentists, engineers, architects, archaeologists, and the military for about the last 30 years.


This technology is becoming cheaper and more widespread. We can expect to see many more innovative uses for the technology in the future and perhaps a fundamental way in which we communicate and work thanks to the possibilities of virtual reality.


Dear Readers, Thanks for reading our post. Kindly comment below the post and do share your response. 

Comments

Post a Comment

Popular posts from this blog

Basic Formulas : Digital / Internet Advertising

Mathematics is everywhere. Let it be a school life or our professional life. So, let’s try to understand the application of mathematics in internet world. What is CPM? The term CPM stands for Cost Per Mile which means cost per 1000. Its one of the most popular and used term in internet advertising space. This is the cost which advertiser pay to agency or publisher for publishing/serving 1000 impressions. Let’s take an example to understand it better. Example: Let’s assume that “Cadbury” wanted to run banner ad at CPM of INR 350 and wanted to serve 350000 impressions during the month time. What will be the total cost of client for this campaign? Total Cost to Cadbury = CPM X (Impressions)/1.000) So, Cost to advertiser will be = 350 X (3,50,000/1,000) Total cost to advertiser will be = INR 1,22,500 Let’s have a quiz here…what will you find out CPM if impression and cost is given: CPM = Cost to advertiser X 1000/Impressio...

What is TRP & GRP in Television Advertising ...

Television holds the title of the largest mass medium for advertising for more than 60 years now and that designation has not been overtaken even after the entry and growth of internet medium. It is an imperative and consequential component of media planning because of its pervasiveness, impact, mass reach and targeting abilities. Albeit the world has come a long way in going digital, Television advertising still plays a paramount role when it comes to marketing products and services. Television has the properties of sight, sound, and motion that traditionally set it apart from other media such as radio or print. With its three-pronged assault on its viewers’ senses, TV is able to create broad awareness for a product or services.  So before we move ahead, let’s address a common and recent misconception that internet is replacing TV viewing. The entry of Netflix, Amazon, ALT Balaji, Viu, youtube etc. it has become a hot topic to anticipate the inevitable decay and demise of te...

What is CPRP and Its Comparison with CPT

The Indian television industry is completely driven by viewership data collected, evaluated and released by BARC (Broadcast Audience Research Council of India). Data is the sole driver of all the investments made by advertisers on the television medium. It is very crucial that the broadcaster (TV Channel Owners) and brands must know and understand the television data science to justify their role in entire the eco-system. CPRP and CPT in advertising and media planning are terms which need to be concisely understood while planning media campaigns on television channels.   CPRP stands for Cost per Rating Point. It is the cost incurred to reach one individual in the targeted group of the brand. It is an indicative figure which gives the media planner an idea of the cost incurred in passing the brand message to one single individual in the defined target group. It is the cost of advertising time on television channel based on the price of time for a single rating point generated b...