What is Ad Fraud? According to Wikipedia Ad fraud is concerned with the theory and practice of fraudulently representing online advertisement impressions, clicks, and conversions or data events in order to generate revenue. It’s a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, take leads or misrepresented and ineffective ad placement. As we all know, the state of digital advertising has come a long way. From the rise of mobile to the virtual reality takeover, digital advertising is advancing, however, there is one area where it’s still lacking: Fraud detection and prevention. Billions are lost to ad fraud annually. A recent survey states that as much as 37% of the respondents (agency + brands) are unaware of how. It has become almost must for every marketer or brand owner to aware about digital ad fraud detection so that they can take an effective step in shielding their business int...