Skip to main content

Posts

Showing posts with the label Digital Ad Networks

Introducing Flickstree - World's Largest Content Aggregation and Distribution Platform

What is Flickstree  Flickstree is world's largest content aggregation and distribution platform powered by artificial intelligence. The platform aggregates distribute and stream short format regional video content on third party platforms that includes internet companies, OEM phone brands, Publishers and telecom operators globally.   Souring of Content  Flickstree compiles free to watch online videos from Social Networks, Blogs, Media Companies, UGC (User Generated Content) and via partnerships with content creators including its own in-house production facility. Its self-serving B2B platform empowers content creators to upload their videos for distribution and monetization. Every content is handpicked and goes through rigorous quality process before it goes live with publishing partners and thus ensures curated content and brand safety element.   Serving of Content  Flickstree deploys deep learning tool to identif...

What is Ad Network? How It Works And Its Types

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. An ad network is essentially a middleman; it connects advertisers to websites that host advertisements. Ad networks are beneficial for all three parties involved; the advertiser pays a certain amount each time their ad is clicked by a potential customer (or a set amount for every 1,000 impressions), while the network and publisher each take a percentage. For example, if an advertiser pays INR 5 per click, every time the ad is clicked, the publisher might get INR 3 and the network INR 2. Brief History Ad network systems or set-up grew up during the dotcom boom in the mid of 90s. As the number of sites and digital publishes proliferated, they needed a simple way to increase inventory demand and ad revenues. Likewi...