Online marketing giant eBay has unveiled two new application programming interfaces that will help developers to add some of the online marketplace’s artificial intelligence features to their own services.
The newly introduced feature will take advantage of machine learning to allow shoppers the use of images while searching for matching items. The first feature is designed to leverage social media advertising. The fashion enthusiasts can take advantage of the share feature in apps that lets users share an image to the eBay app where it will then compile a list of related objects.
This feature will save lots of time for shoppers as they will be able to search for their favorite brands and then share the image to eBay where they can do the price matching. Alternatively, a user can provide a link to an existing image online. The feature supports both social networks and regular websites.
Further, the interface will give developers access to the visual search tool which will help users explore its marketplace. The technology is algorithm driven. AI (Artificial Intelligence) uses deep learning and computer vision to determine the similarities between images and other objects and then it learns how to prioritize its findings for consumers.
EBay’s second new API provides automated language translation capabilities. Developers can use the Machine Translation API to translate English-language item titles and descriptions automatically. eBay is planning to add support for more languages in the future.
The APIs is designed to support developers building e-commerce services that require the ability to access products from outside platforms. The interface now let’s e-commerce providers display millions of eBay items for their users and keep them synced with the original listings.
The objective behind launching these two new features is to tackle the ever-growing competition from major online players like amazon.com and traditional retailers like Walmart. The newly launched programming interface will make it easier for the third parties to use eBay’s capabilities which will eventually extend its market reach.
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