Fusion Inc

What is Flickstree  Flickstree is world's largest content aggregation and distribution platform powered by artificial intelligence. The platform aggregates distribute and stream short format regional video content on third party platforms that includes internet companies, OEM phone brands, Publishers and telecom operators globally.   Souring of Content  Flickstree compiles free to watch online videos from Social Networks, Blogs, Media Companies, UGC (User Generated Content) and via partnerships with content creators including its own in-house production facility. Its self-serving B2B platform empowers content creators to upload their videos for distribution and monetization. Every content is handpicked and goes through rigorous quality process before it goes live with publishing partners and thus ensures curated content and brand safety element.   Serving of Content  Flickstree deploys deep learning tool to identif...

Let’s start this blog with most memorable and logical statement of Mr. Vineet Jain (Group Managing Director – Times of India -“without ads, the price you pay of the newspaper would be at least INR 25 per day. Lakhs of people won’t be able to afford it. Let’s all be grateful.” This statement has justified the stand of print media and answers the agony of many readers who were complaining about too many advertisements in the newspapers. Now let’s understand, why we all see too many ads by e-commerce giants particularly during the festive seasons? Yes, I am referring to those jackets, full pages, and half pages ads which crammed the newspaper and leaves very little space for editorial contents. Every festival season we find our daily newspapers flooded by ads from e-commerce companies such as Amazon, Snapdeal, Flipkart, Myntra etc. The overdose of advertisement had disappointed many readers who were searching for news. For publishers or media houses, today e-commerce advertisemen...

Nowadays, advertising channels become more diverse, the ability to build, collaborate, and get advertisement creatives approved can become a nightmare. Further, People-based ad targeting brings the opportunity to target increasingly small segments of customers but at the same time it increases workload, creating more versions of ads become a headache for advertisers and publishers and that's where creative management platforms (CMP) and Dynamic Creative Optimisation (DCO) comes into the picture to make it little easier and convenient. According to the study conducted by AppNexus, 97% of digital ad campaigns don’t have a unique creative for each targeted placement. Targeting different users in different geography with the same creative is completely a waste of money and it negatively affects your ROI.   But what is Creative Management Platform and what it does? It’s basically a cloud-based tool for brands and publishers to produce, distribute and measure thei...