Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets away. Hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing. It is also considered as super targeted and niche marketing. Hyperlocal marketing empowers small businesses to focus on a smaller number of shoppers within a very specific area. This makes the marketing effort much easier to implement, personalize and measurable. This technology also reduces advertising and promotion cost due to its specific targeting capability. Before the Internet, TV, and radio, Hyperlocal marketing was the only advertising method available. Local merchants had to advertise locally to survive. This form of marketing was very popular in 2009. It is a system of marketing focused on a well-defined area within the local community. ...