Outdoor advertising is a broad term that describes any type of advertising that reaches the consumer when he or she is outside the home. It is considered as a mass-market medium just like broadcast, radio, TV and cinema advertising. Today most of us are spending more and more time out of our homes while working, shopping or socializing and it is becoming increasingly difficult for brands to engage with us. Although It is one of the oldest forms of advertising but still drawing advertiser’s attention at a time when online ads are eating into the market share of other advertising platforms. Despite the market challenges, the outdoor advertising and out-of-home segment are still making its presence felt in the competitive advertising landscape. It is predicted that advertising expenditure in the outdoor media market such as billboards and transit advertising is set to grow this year, clocking 15% year on year. It’s a mode of advertising that can’t be skipped by the consumer or blo...