Indian user viewership behaviour on Youtube

With almost 400 hours of content uploaded on Youtube every minute, over 400 million plus monthly active Indian youtube viewers have a never-ending supply of fresh and varied content to watch on Youtube. Indian youtube content creators have understood this and currently native content on Youtube is a big hit with Indian viewers especially videos on entertainment involving songs and dance.

Vidooly, a leading video analytics marketing company analyzed the Indian user viewership behavior on Youtube across 9 most popular categories in the last 6 months namely Style, Vlogs, Entertainment, Gaming, Education, Automobiles, Travel, Animals and Science/Technology to reveal the following insights.

Entertainment videos are undoubtedly the most popular amongst viewers. A single video in the entertainment category gets 10,000 views on an average while a video in the style category gets about 8,000 views and pets/animals follow third with 7,000 views.

In the style/beauty category, “How to get clear, glowing spotless skin” is the most viewed video with over 10,000 comments and over 49 million views.

Telugu videos, especially from the Tollywood industry on youtube, are the most viewed in the entertainment category. Telugu movie Sarrainodu’s digital premiere on Youtube in 2017 has become the highest viewed and most liked Indian film of all time with over 183 million views.

Emerging forms of video content like Virtual Reality and Augmented Reality have surged in popularity due to affordable access to technology like Google Cardboard. VR video “Cmoar Roller Coaster VR Google Cardboard 3D SBS” is the most viewed video in India in the gaming category with over 17 million views.

ChuChu TV Youtube Channel remains the leader in the education with over 1.4 billion views alone on its nursery rhyme video “Johnny Johnny Yes Papa”

In the travel category, Bollywood stars rule the roost with Ranveer Singh’s and Alia Bhatt’s ads for MakeMyTrip being the most watched in India. “MakeMyTrip International” video alone has over 55 million views.

In the technology category, Samsung pips other smartphone and electronics manufacturers as the most viewed brand. Samsung India’s “We’ll Take Care of You Wherever You Are,” generated 209 million views.

Comments

Basic Formulas : Digital / Internet Advertising

Mathematics is everywhere. Let it be a school life or our professional life. So, let’s try to understand the application of mathematics in internet world. What is CPM? The term CPM stands for Cost Per Mile which means cost per 1000. Its one of the most popular and used term in internet advertising space. This is the cost which advertiser pay to agency or publisher for publishing/serving 1000 impressions. Let’s take an example to understand it better. Example: Let’s assume that “Cadbury” wanted to run banner ad at CPM of INR 350 and wanted to serve 350000 impressions during the month time. What will be the total cost of client for this campaign? Total Cost to Cadbury = CPM X (Impressions)/1.000) So, Cost to advertiser will be = 350 X (3,50,000/1,000) Total cost to advertiser will be = INR 1,22,500 Let’s have a quiz here…what will you find out CPM if impression and cost is given: CPM = Cost to advertiser X 1000/Impressio...

What is TRP & GRP in Television Advertising ...

Television holds the title of the largest mass medium for advertising for more than 60 years now and that designation has not been overtaken even after the entry and growth of internet medium. It is an imperative and consequential component of media planning because of its pervasiveness, impact, mass reach and targeting abilities. Albeit the world has come a long way in going digital, Television advertising still plays a paramount role when it comes to marketing products and services. Television has the properties of sight, sound, and motion that traditionally set it apart from other media such as radio or print. With its three-pronged assault on its viewers’ senses, TV is able to create broad awareness for a product or services. So before we move ahead, let’s address a common and recent misconception that internet is replacing TV viewing. The entry of Netflix, Amazon, ALT Balaji, Viu, youtube etc. it has become a hot topic to anticipate the inevitable decay and demise of te...

What is CPRP and Its Comparison with CPT

The Indian television industry is completely driven by viewership data collected, evaluated and released by BARC (Broadcast Audience Research Council of India). Data is the sole driver of all the investments made by advertisers on the television medium. It is very crucial that the broadcaster (TV Channel Owners) and brands must know and understand the television data science to justify their role in entire the eco-system. CPRP and CPT in advertising and media planning are terms which need to be concisely understood while planning media campaigns on television channels. CPRP stands for Cost per Rating Point. It is the cost incurred to reach one individual in the targeted group of the brand. It is an indicative figure which gives the media planner an idea of the cost incurred in passing the brand message to one single individual in the defined target group. It is the cost of advertising time on television channel based on the price of time for a single rating point generated b...

Fusion Inc

Search This Blog