Let’s start this blog with most memorable and logical statement of Mr. Vineet Jain (Group Managing Director – Times of India -“without ads, the price you pay of the newspaper would be at least INR 25 per day. Lakhs of people won’t be able to afford it. Let’s all be grateful.” This statement has justified the stand of print media and answers the agony of many readers who were complaining about too many advertisements in the newspapers. Now let’s understand, why we all see too many ads by e-commerce giants particularly during the festive seasons? Yes, I am referring to those jackets, full pages, and half pages ads which crammed the newspaper and leaves very little space for editorial contents. Every festival season we find our daily newspapers flooded by ads from e-commerce companies such as Amazon, Snapdeal, Flipkart, Myntra etc. The overdose of advertisement had disappointed many readers who were searching for news. For publishers or media houses, today e-commerce advertisemen...