Fusion Inc

What is Flickstree  Flickstree is world's largest content aggregation and distribution platform powered by artificial intelligence. The platform aggregates distribute and stream short format regional video content on third party platforms that includes internet companies, OEM phone brands, Publishers and telecom operators globally.   Souring of Content  Flickstree compiles free to watch online videos from Social Networks, Blogs, Media Companies, UGC (User Generated Content) and via partnerships with content creators including its own in-house production facility. Its self-serving B2B platform empowers content creators to upload their videos for distribution and monetization. Every content is handpicked and goes through rigorous quality process before it goes live with publishing partners and thus ensures curated content and brand safety element.   Serving of Content  Flickstree deploys deep learning tool to identif...

The definition of native advertising is quite confusing. Many claims that advertisements that we all see in-stream on facebook, twitter or other social media platforms or paid searches on search engines are the best examples of native advertising but that’s not true.  Then what is native advertising? The official definition of native advertising states that – It’s a form of online advertising that matches the form and functions of the platform on which it appears. It is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. The above-given examples (in-stream ads and paid searches) can’t qualify to be a native ad since native advertising needs to be the valuable content of a non-interruptive nature which is not the case with in-stream advertising as it interrupts the user. In the same way, we can’t consider search as native advertising since search engine can’t be considered as media.  What c...