Its 2018: Who is the biggest smartphone maker in India

The latest research by IDC indicates that smartphone shipments grew 20%to 33.5 million units in the June quarter 2018 compared to the year-ago period, boosted by the launch of online exclusive devices as well as strong shipments by offline retail-heavy players.

Chinese major Xiaomi holds the top spot by shipping 10 million units whereas Samsung and Vivo have shipped 8 million and 4.2 million units respectively. Following are the market share of smartphone makers in India in 2018.

According to IDC, the rapid growth in the segment is the result of exclusive launches by e-comm. majors and strong shipment by offline heavy vendors on the back of high promotional activities and channel schemes. Further India will remain the fastest growing market and large smartphone market for next few years, making it must for any smartphone players to be here.

With increasing consolidation in the Indian market, it will be difficult for any new brand to enter into this space. The Indian market will continue to grow in low double-digit for the next couple of year. IDFC further states that Currently, 5 major vendors made up 79% of the smartphone market in the second quarter of 2018, marginalizing smaller brands.

It is expected that during the upcoming festive season in 2018, the market will grow further on the back of growing aggression by online majors, the sustained relevance of offline channels and several new launches planned by key vendors across all price segments.

The availability of financial schemes in the offline and online channels are driving affordability and thus pushing the overall average selling price to record high. This trend has further fuelled by declining internet data prices and due acceptance by mass.

The premium end of the market (USD 500 and above) grew almost two times year-on-year mainly due to continued strong shipments of Samsung Galaxy S9 series and OnePlus 6.

As far as feature phone market is concerned, it remained resilient with the shipment of 44 million units during June 2018. Reliance Jio remains the main driver of the 4G feature phone segment with its JioPhone range of phones and claimed to be the top vendor in the overall feature phone market.

However, the 4G feature phone market saw a slight decline of 10% quarter on quarter with 19 million units. The 2G feature phone segment continues to decline further as local players struggle for survival in this segment and the segment is losing relevance due to an aggressive push in the 4G feature phone segment by Reliance Jio.

Comments

Basic Formulas : Digital / Internet Advertising

Mathematics is everywhere. Let it be a school life or our professional life. So, let’s try to understand the application of mathematics in internet world. What is CPM? The term CPM stands for Cost Per Mile which means cost per 1000. Its one of the most popular and used term in internet advertising space. This is the cost which advertiser pay to agency or publisher for publishing/serving 1000 impressions. Let’s take an example to understand it better. Example: Let’s assume that “Cadbury” wanted to run banner ad at CPM of INR 350 and wanted to serve 350000 impressions during the month time. What will be the total cost of client for this campaign? Total Cost to Cadbury = CPM X (Impressions)/1.000) So, Cost to advertiser will be = 350 X (3,50,000/1,000) Total cost to advertiser will be = INR 1,22,500 Let’s have a quiz here…what will you find out CPM if impression and cost is given: CPM = Cost to advertiser X 1000/Impressio...

What is TRP & GRP in Television Advertising ...

Television holds the title of the largest mass medium for advertising for more than 60 years now and that designation has not been overtaken even after the entry and growth of internet medium. It is an imperative and consequential component of media planning because of its pervasiveness, impact, mass reach and targeting abilities. Albeit the world has come a long way in going digital, Television advertising still plays a paramount role when it comes to marketing products and services. Television has the properties of sight, sound, and motion that traditionally set it apart from other media such as radio or print. With its three-pronged assault on its viewers’ senses, TV is able to create broad awareness for a product or services. So before we move ahead, let’s address a common and recent misconception that internet is replacing TV viewing. The entry of Netflix, Amazon, ALT Balaji, Viu, youtube etc. it has become a hot topic to anticipate the inevitable decay and demise of te...

What is CPRP and Its Comparison with CPT

The Indian television industry is completely driven by viewership data collected, evaluated and released by BARC (Broadcast Audience Research Council of India). Data is the sole driver of all the investments made by advertisers on the television medium. It is very crucial that the broadcaster (TV Channel Owners) and brands must know and understand the television data science to justify their role in entire the eco-system. CPRP and CPT in advertising and media planning are terms which need to be concisely understood while planning media campaigns on television channels. CPRP stands for Cost per Rating Point. It is the cost incurred to reach one individual in the targeted group of the brand. It is an indicative figure which gives the media planner an idea of the cost incurred in passing the brand message to one single individual in the defined target group. It is the cost of advertising time on television channel based on the price of time for a single rating point generated b...

Fusion Inc

Search This Blog