Fusion Inc

The Indian television industry is completely driven by viewership data collected, evaluated and released by BARC (Broadcast Audience Research Council of India). Data is the sole driver of all the investments made by advertisers on the television medium. It is very crucial that the broadcaster (TV Channel Owners) and brands must know and understand the television data science to justify their role in entire the eco-system. CPRP and CPT in advertising and media planning are terms which need to be concisely understood while planning media campaigns on television channels.   CPRP stands for Cost per Rating Point. It is the cost incurred to reach one individual in the targeted group of the brand. It is an indicative figure which gives the media planner an idea of the cost incurred in passing the brand message to one single individual in the defined target group. It is the cost of advertising time on television channel based on the price of time for a single rating point generated b...

Let’s start this blog with most memorable and logical statement of Mr. Vineet Jain (Group Managing Director – Times of India -“without ads, the price you pay of the newspaper would be at least INR 25 per day. Lakhs of people won’t be able to afford it. Let’s all be grateful.” This statement has justified the stand of print media and answers the agony of many readers who were complaining about too many advertisements in the newspapers. Now let’s understand, why we all see too many ads by e-commerce giants particularly during the festive seasons? Yes, I am referring to those jackets, full pages, and half pages ads which crammed the newspaper and leaves very little space for editorial contents. Every festival season we find our daily newspapers flooded by ads from e-commerce companies such as Amazon, Snapdeal, Flipkart, Myntra etc. The overdose of advertisement had disappointed many readers who were searching for news. For publishers or media houses, today e-commerce advertisemen...