Streaming Market - Hotstar and Google leads Entertainment and Music Category Respectively

According to the report released by Deloitte, the Indian OTT segment is currently valued at $109 million and is projected to reach $218 million by the end of the year 2020. Further, Indian music sector is currently valued at $108 million and expected to reach a landmark figure of $270 million by the year 2020.

As far as OTT segment is concerned, Hotstar remains the most popular OTT video streaming platform. It works on the freemium model wherein it offers some video on demand services free of cost and some by way of annual subscription. Hotstar has been recognized by Google as Google Play Best of the year 2017 (most entertaining).

According to the latest report released by Jana, Hotstar has maintained the top position with 70% of video streaming app downloads followed by SonyLiv which has doubled its share from 5.9% three months earlier, to 13%. Viacom 18’s Voot was in third place with 11%, while Amazon Prime Video had a 5% share and Netflix 1.4%.

In Music segment, Google Play Music remains at numero uno position. It is most downloaded service with an almost unchanged 64% of music app installations. In terms of time spent in-app by users, Google Play Music dropped from 46% to 40%, quarter-on-quarter, but remained 2% ahead of Jio-Saavn, a company newly formed by the merger of music streamers Saavn and Reliance Industries, JioMusic.

The biggest disadvantage of Google Play Music's app is that it skips independent music and niche genres and more skew towards mainstream. Further, there is no option to discover a different genre of music. For e.g. platform lacks certain album by bands like Noori and Outlandish.

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