Geofencing is location driven digital marketing tool that allows marketers to serve ads to people based on their physical activities and places that they go. Under this method of modern marketing, advertisers can send messages to smartphone users in a defined geographic area. Technically speaking, it restricts the placement of digital ads to pre-defined geographies based on the location of the user’s IP address. For e.g., shoppers that arrive at a mall can be targeted with ads by stores located in that mall. There is an increasing movement of consumers from traditional web browsing to mobile browsing on tablets or smartphones. Most of the advertisers are now using a new mobile marketing technique called geo-fencing when try to target their potential customers. Digital marketers can put some great strategy to Geofencing to make their online campaigns even more effective. Today our mobile devices are continuously transmitting its location by giving off a device ID and th...