Skip to main content

What is Call Drop ? Why call drops happen ?


In a special audit conducted by the government, it was found that 34,600 cell towers are operating poorly, out of which about 16,962 have improved their performance, and the rest are in progress.

Technically speaking, Call Drops, represents the service provider’s inability to maintain a call, either incoming or outgoing once it been established. 

In a country that is the world’s second-largest mobile user market after China, fast-paced expansion coupled with inadequate infrastructure and overloaded networks is leading to many callers being cut off mid-sentence.

Communications and Information Technology Ministry has recently said that the situation is improving as far as call drops is concerned. But end users continue to bear the brunt with the menace of call drops refusing to go away. In a special audit conducted by the government, it was found that 34,600 cell towers are operating poorly, out of which about 16,962 have improved their performance, and the rest are in progress.

Experts argue that the call drop issue cannot be resolved in a jiffy. It requires long-term solutions like putting up more mobile towers, allotment of more spectrum to telecom companies, and frequent maintenance of cell towers.

Here are four reasons why call drops happen:

A. Lack of cell towers
There are about 425,000 cell towers in the country. Telcos say lack of towers is the main reason for call drops. A lot of RWAs (residential welfare associations), especially in metros, are against putting up cell towers in their vicinity due to fear of radiowave signals causing harm.

B. Low spectrum availability
In India, the spectrum available per telecom operator is low compared to other countries. For instance, the average spectrum available per operator in India is only 18 MHz, according to the Global Mobile Operators' Association, far lower than the global average of 50 MHz.

C. Lack of Government Control
The government is contemplating ways to penalise telcos for call drops, but the discussions are still at a very early stage. The problem of call drops is not new, and the penalty guidelines are not followed by telecom operators the way it should be. 

D. Insufficient Investment
Burdened with high debt, telecom operators in India are unwilling to make investments that can support the rising voice traffic. With the emergence of 4G and upgrade of the existing 3G networks, telcos often compromise on making investment for voice infrastructure.

Source : https://www.businesstoday.in

Comments

Popular posts from this blog

What is TRP & GRP in Television Advertising ...

Television holds the title of the largest mass medium for advertising for more than 60 years now and that designation has not been overtaken even after the entry and growth of internet medium. It is an imperative and consequential component of media planning because of its pervasiveness, impact, mass reach and targeting abilities. Albeit the world has come a long way in going digital, Television advertising still plays a paramount role when it comes to marketing products and services. Television has the properties of sight, sound, and motion that traditionally set it apart from other media such as radio or print. With its three-pronged assault on its viewers’ senses, TV is able to create broad awareness for a product or services.  So before we move ahead, let’s address a common and recent misconception that internet is replacing TV viewing. The entry of Netflix, Amazon, ALT Balaji, Viu, youtube etc. it has become a hot topic to anticipate the inevitable decay and demise of televi

How Blockchain can change India’s entertainment industry

Digital technologies have played a big role in transforming the way content is produced and distributed in the entertainment industry over the past few years. Despite the many advancements, some challenges remain. The issues of revenue leakages, rights/ license management across locations, censorship and monopolistic distribution practices still exist and, in some cases, have grown. For instance, the Indian film industry, the world’s largest by a number of films produced, loses close to Rs 18,000 crore in piracy and less than half of the movies produced get a chance to reach the audience. The existing technology and infrastructure have robbed the music industry as well to the extent of about INR 6500 crore in revenue every year. In 2017, pirated music was downloaded nine billion times. The few of major hurdles that the Indian entertainment industry currently facing is the 1) Issue of funding and 2) The current distribution model. Many independent artists, actor

Basic Formulas : Digital / Internet Advertising

Mathematics is everywhere. Let it be a school life or our professional life. So, let’s try to understand the application of mathematics in internet world. What is CPM? The term CPM stands for Cost Per Mile which means cost per 1000. Its one of the most popular and used term in internet advertising space. This is the cost which advertiser pay to agency or publisher for publishing/serving 1000 impressions. Let’s take an example to understand it better. Example: Let’s assume that “Cadbury” wanted to run banner ad at CPM of INR 350 and wanted to serve 350000 impressions during the month time. What will be the total cost of client for this campaign? Total Cost to Cadbury = CPM X (Impressions)/1.000) So, Cost to advertiser will be = 350 X (3,50,000/1,000) Total cost to advertiser will be = INR 1,22,500 Let’s have a quiz here…what will you find out CPM if impression and cost is given: CPM = Cost to advertiser X 1000/Impressio