India becomes world’s fastest-growing market for Mobile Apps

India: India has become the world’s fastest-growing market for mobile applications across all mobile operating systems on Google Play Store, with a sharp spike in revenue in the first quarter of 2018. The country also leads in the most number of mobile app downloads across both platforms. Source (App Annie)

The thirst for content among Indian mobile phone users is fueling rapid growth, with video streaming apps proving to be the most popular downloads. Three of the top ten apps downloaded in the country fall in this category unlike both China and the US where just one streaming app finds a place in the top 10. Currently India is the fastest growing of any market (Q1 y-o-y growth was 41%) followed by Indonesia (revenue growth of 24%), while Albania came in third at 23% growth.

Report also states that India was the number one market globally by combined downloads on iOS and Google Play, ahead of the United States (2nd), and China (3rd, iOS only).

Netflix, Tinder Most Popular Apps

The two most popular applications in India by revenue were content streaming service Netflix and dating app Tinder. Chinese apps UCBrowser, SHAREit and Hypstar, now called Vigo Video, rank in the top ten, based on combined downloads, as do three apps from the Facebook stable – social network Facebook, messaging app WhatsApp and Facebook Messenger.

The rapid spread of broadband services, including the launch of Reliance Jio, is contributing to a change in consumption habits. According to data from the department of telecom, the average data usage per subscriber grew 25 times from 62 MB per month in 2014 to 1.6 GB per month in 2017.

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