Skip to main content

BARC Report – Week 28 Hindi Channel Performance Report


Finally, the BARC report (week 28, 2018) is out after due changes while Naagin 3 is the number one show (no doubt, it’s surprising), the entire list has seen unexpected ups and downs. Taarak Mehta Ka Ooltah Chashmah was at the eighth spot last week and this week it has seen a huge jump and taken the second position. On the other hand, the dance reality show, Dance Deewane has seen a huge fall and dropped to the sixth position. Kundali Bhagya and Kumkum Bhagya are still not being able to reclaim their earlier positions. However, Kumkum Bhagya has climbed the ladder this week. Yeh Rishta Kya Kehlata Hai has also seen a huge dip and gone missing from top 5. Meanwhile, Qayamat Ki Raat also went missing from the top 10 list and settled at the eleventh spot. The singing reality show opened with flying colours and grabbed the tenth position. The entire list has gone through a revamp.
Top 10 shows (Urban)

Naagin 3 is again the number one show with 9.2 million impressions. Following it is Taarak Mehta Ka Ooltah Chashmah at the second spot with 7.2 million impressions. The show saw a huge jump from eighth to the second spot this week. Kundali Bhagya stays constant at the third spot with 7 million impressions. Kumkum Bhagya too has seen a jump this week and grabbed the fourth position with 6.7 million impressions. After consistently falling for few weeks, Ishq Subhan Allah is now rock steady at the fifth position with 6.2 million impressions. Dance Deewane saw a huge fall and got the sixth spot with 6 million impressions. Following it is Yeh Rishta Kya Kehlata Hai. The show was at the fourth position last week and dropped to the seventh position this week with 5.7 million impressions. Kullfi Kumarr Bajewala also saw a dip this week and landed at the eighth position with 5.2 million impressions. Following it is Shakti – Astitva Ke Ehsaas Ki which stays constant at the ninth position with 5.2 million impressions. Indian Idol opened with great numbers and grabbed the tenth position with 4.3 million impressions.
                                                         Top 10 Tv Shows in Indian Urban Market


Top 10 shows (Urban + Rural)

Here also, Naagin 3 is the number one show with 13.9 million impressions. Following it is Zee TV’s Kundali Bahgya and Kumkum Bhagya at the second and third positions with 11.6 and 11.1 million impressions respectively. Zee Anmol’s Kumkum Bhagya saw a dip this week and got the fourth position with 10.7 million impressions. Zee TV’s Ishq Subhan Allah witnessed a jump this week and got the fifth position with 9.8 million impressions. SAB TV and Sony Pal’s Taarak Mehta Ka Ooltah Chashmah is back on the top 10 list and got the sixth and the seventh position respectively with 9.6 and 8.4 million impressions each. Dance Deewane grabbed the eighth position this week 8.4 million impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai has seen a drop this week and got the ninth position with 8 million impressions. Zee Anmol’s Mahek completed the list at the tenth position with 7.8 million impressions.
Top Tv Shows in Indian Urban + Rural Market

Top 10 channels

Star Plus goes missing from the top channels in Urban list. Colors, SAB TV and Zee TV are the top channels while Zee Anmol, Sony Pal, Colors and Zee TV are the top channels in Rural list.


Labels:

Comments

Post a Comment

Popular posts from this blog

What is TRP & GRP in Television Advertising ...

Television holds the title of the largest mass medium for advertising for more than 60 years now and that designation has not been overtaken even after the entry and growth of internet medium. It is an imperative and consequential component of media planning because of its pervasiveness, impact, mass reach and targeting abilities. Albeit the world has come a long way in going digital, Television advertising still plays a paramount role when it comes to marketing products and services. Television has the properties of sight, sound, and motion that traditionally set it apart from other media such as radio or print. With its three-pronged assault on its viewers’ senses, TV is able to create broad awareness for a product or services.  So before we move ahead, let’s address a common and recent misconception that internet is replacing TV viewing. The entry of Netflix, Amazon, ALT Balaji, Viu, youtube etc. it has become a hot topic to anticipate the inevitable decay and demise of televi
5 comments
Read more

How Blockchain can change India’s entertainment industry

Digital technologies have played a big role in transforming the way content is produced and distributed in the entertainment industry over the past few years. Despite the many advancements, some challenges remain. The issues of revenue leakages, rights/ license management across locations, censorship and monopolistic distribution practices still exist and, in some cases, have grown. For instance, the Indian film industry, the world’s largest by a number of films produced, loses close to Rs 18,000 crore in piracy and less than half of the movies produced get a chance to reach the audience. The existing technology and infrastructure have robbed the music industry as well to the extent of about INR 6500 crore in revenue every year. In 2017, pirated music was downloaded nine billion times. The few of major hurdles that the Indian entertainment industry currently facing is the 1) Issue of funding and 2) The current distribution model. Many independent artists, actor
3 comments
Read more

Basic Formulas : Digital / Internet Advertising

Mathematics is everywhere. Let it be a school life or our professional life. So, let’s try to understand the application of mathematics in internet world. What is CPM? The term CPM stands for Cost Per Mile which means cost per 1000. Its one of the most popular and used term in internet advertising space. This is the cost which advertiser pay to agency or publisher for publishing/serving 1000 impressions. Let’s take an example to understand it better. Example: Let’s assume that “Cadbury” wanted to run banner ad at CPM of INR 350 and wanted to serve 350000 impressions during the month time. What will be the total cost of client for this campaign? Total Cost to Cadbury = CPM X (Impressions)/1.000) So, Cost to advertiser will be = 350 X (3,50,000/1,000) Total cost to advertiser will be = INR 1,22,500 Let’s have a quiz here…what will you find out CPM if impression and cost is given: CPM = Cost to advertiser X 1000/Impressio
21 comments
Read more