Fusion Inc

Very recently the data submitted by the Ministry of Consumer Affairs, Food and Public Distribution in parliament of India suggests surge of complaints against e-commerce companies by 42% amounting to around 78000 complaints. Last year these number of complaints were around 55000.   According to the National Consumer Helpline (NCH), the total number of complaints submitted by consumers have shoot up by around 1400%. These complaints majorly consist of delivery of defective products, delay in delivery of products, non-delivery of consignments, missing product accessories, refund or replacement issues etc.  Although government of India has made provisions to resolve these issues wherein consumer can file complaint with appropriate authority or by submitting complaint with National Consumer Forum. Consumer can also submit their complaints on web portal. National Consumer Forum has ventured with around 400 companies including 66 e-commerce companies in order to transfer these compl

Dailyhunt, India’s News and local language content application announced a partnership with Sakal Media Group. This strategic tie up will, help Dailyhunt to offer hyperlocal Marathi and English news content on politics, entertainment, sports, health, agriculture and other topics. This move will empower Dailyhunt users to access hyperlocal news content across various segments like politics, sports, entertainment, health & fitness etc. in Marathi as well as English language. Sakal Media Groups is a media entity and publish newspapers and magazines in Marathi and English language. As far as circulation is concerned, its major markets are Maharashtra and Goa.   Apart from its traditional media business, Sakal also publishers its digital property called E-Sakal which has around 3 million views per month. Sakal also owns Marathi satellite news channel Saam Tv apart from English newspaper Sakal Times in Pune area of Maharashtra. This partnership will help Sakal Group to build

Mathematics is everywhere. Let it be a school life or our professional life. So, let’s try to understand the application of mathematics in internet world. What is CPM? The term CPM stands for Cost Per Mile which means cost per 1000. Its one of the most popular and used term in internet advertising space. This is the cost which advertiser pay to agency or publisher for publishing/serving 1000 impressions. Let’s take an example to understand it better. Example: Let’s assume that “Cadbury” wanted to run banner ad at CPM of INR 350 and wanted to serve 350000 impressions during the month time. What will be the total cost of client for this campaign? Total Cost to Cadbury = CPM X (Impressions)/1.000) So, Cost to advertiser will be = 350 X (3,50,000/1,000) Total cost to advertiser will be = INR 1,22,500 Let’s have a quiz here…what will you find out CPM if impression and cost is given: CPM = Cost to advertiser X 1000/Impressio

Here are few best apps that are not available on google play store. As we all aware that there hosts of terms and conditions that publisher need to follow to upload their apps on google play store. Although, netizens wanted to use these apps but due to stringent policies of google play-store, they are not available on the platform. These apps possess awesome features that user wanted to use. Lets start... 1. Showbox :  Showbox allows its user to stream its large library of movies and television shows without any cost and hidden terms of conditions. The UI is smooth and navigation is more than awesome. Currently its one of the awesome app for online streaming of moves and VOD's. Following are some awesome feature of app :  1. It does't require any login account 2. It allows user to browse its library on various parameters i.e. Genre, Release year, Rating etc.  3. Publisher regularly update its library so that user can have access to mass content 4. Its support all

According to Report by IFC (A Harvard Business School Affiliate) Reliance Jio’s disruptive entry in India led to $10 billion in annual savings for consumers Reliance Jio’s entry in Indian market has led to $10 billion in annual savings for consumers and will expand India’s per capita GDP by about 5.65%. Reliance Jio has made data accessible and affordable, with average prices per GB dropping to INR 10 from INR 152, bringing the internet within the reach of a larger section of the Indian population. Such a drastic reduction in data prices has also allowed newer segments of society to use and experience internet for the first time. As per our calculations, even the most conservative estimate shows that due to Reliance Jio’s entry, the annual financial savings to the consumers would be to the tune of $10 billion. According to the report, through widespread network effects, Reliance Jio’s entry would boost India’s GDP by about 5.65%, if everything else in the Indian ec

According to Speedtest Global Index, India ranked 67th position in the world for the download speed over fixed broadband with an average speed of 20.72 Mbps. The average download speeds in every state and union territory showed differences. Here are few important highlights. Internet Speed in states and union territories India is taking some exceptional steps in an area where many countries struggle — connecting rural part of India to the internet. Currently fiber connections have been extended to 2.5 Lacs Rural Villages in India under the first phase of Bharat Net. The phase 2 of Bharat Net will expand the number of Wi-Fi hotspots that connect villages to broadband from 38000 to 500000 to connect every village in India. The above two initiative of Government, are fundamental reason why the average broadband speeds across India’s states and union territories don’t correlate to the population density.   South India occupies four of the five top spots on the list of states

Let’s know in detail about the advantage and disadvantage of online advertisements, starting from its advantage… Advantages of online advertising: Extensive coverage:  Network connection with computers worldwide, it is a global network of large and small throughout the world in accordance with a variety of unified communications protocol consisting of information transmission network. Thus, over the Internet release wide range of advertising information, regardless of time and geographical constraints. From the advertising point of view, as an advertising medium, the wider the scope of dissemination of information, human contact, the more advertising effect will be. From the advertisers market, the consumer markets throughout every corner of the world, even a small business are likely to become an international company overnight.  Large-capacity information Capacity to provide information on the most Internet companies is unrestricted. Businesses or adverti

In a special audit conducted by the government, it was found that 34,600 cell towers are operating poorly, out of which about 16,962 have improved their performance, and the rest are in progress. Technically speaking, Call Drops, represents the service provider’s inability to maintain a call, either incoming or outgoing once it been established.  In a country that is the world’s second-largest mobile user market after China, fast-paced expansion coupled with inadequate infrastructure and overloaded networks is leading to many callers being cut off mid-sentence. Communications and Information Technology Ministry has recently said that the situation is improving as far as call drops is concerned. But end users continue to bear the brunt with the menace of call drops refusing to go away. In a special audit conducted by the government, it was found that 34,600 cell towers are operating poorly, out of which about 16,962 have improved their performance, and the rest are in progres

There’s an app for almost everything these days. Cabs, food, online tickets, banking -- we all turn to apps to make our lives convenient. Therefore it came as no surprise that India is a hotbed for all app activities. According to a new report by App Annie, India has becomes the world's fastest growing market for mobile apps on both Android and iOS combined. The report suggests that there is a sharp hike of revenue in the first quarter of 2018. The report also suggest that India leads to the top position in terms of combined download on both Android and iOS. Wondering what are most downloaded apps in India? Here are 10 of the most popular apps that the Indians are downloading write now. 1. Facebook The most-downloaded app in India during the first quarter of the year 2018 is Facebook. The social networking app was also the top app in the country in terms of total downloads during the year 2017. 2. UC Browser UC Browser dethrones the popular messaging app What

Check Status of Indian Railways Live via WhatsApp: Here is how to check live train running status, schedule, departed station, emerging station, expected arrival time and more features Have you ever thought of spotting your train or check live status of train using your WhatsApp? Thanks to this nifty trick that makes it possible. To give you a little bit of background, folks at Indian Railways have come to terms with MakeMyTrip , an Indian travel company headquartered in Gurugram, Haryana, to let users check online train status using WhatsApp. This makes sense given the popularity and a massive user base of a Facebook -owned instant messaging app in India. Passengers can keep themselves updated with live train status, PNR status, departed railway station, emerging railway station and more. It will eliminate a passenger’s need to dial 139 for live train running status or download some random, third-party apps on his/her smartphone. How to check Indian Railways IRCTC Liv

Digital Advertising industry is undoubtedly one of the fastest growing industries. From pamphlets, billboards, hoardings,  banner  ads to artificially intelligent customized marketing, it has surely come a long way. After Real-time bidding, Programmatic buying, Internet of Things becoming part of the mainstream, it’s now the turn of Chatbot. Off late, Chatbot has been the talk of the town. What is a ChatBot? A chatbot is a software program  designed to converse with the end users/customers through a chat interface . Customers can interact with text as well as voice, chatbot converse using natural language. It uses artificial intelligence system through which customers can interact to find answers to their queries and products they are looking for. Chatbots are considered intelligent as they are capable of analyzing patterns in our speech as we talk to them and can offer personalized products.  They are smart enough to advertise the right product, to right people and at right

Facebook declines as a source of news for users, WhatsApp picks up, and trust in news across nearly 40 countries covered in the report averages 44%. This year’s report contains signs of hope for the news industry following the green shoots that emerged 12 months ago. Change is in the air with many media companies shifting models towards higher quality content and more emphasis on reader payment. Latest report finds that the move to distributed content via social media and aggregators has been halted — or is even starting to reverse, while subscriptions are increasing in a number of countries. Meanwhile notions of trust and quality are being incorporated into the algorithms of some tech platforms — as they respond to political and consumer demands to fix the reliability of information in their systems. And yet these changes are fragile, unevenly distributed, and come on top of many years of digital disruption, which has undermined confidence of both publishers and con