Introducing Flickstree - World's Largest Content Aggregation and Distribution Platform

What is Flickstree 

Flickstree is world's largest content aggregation and distribution platform powered by artificial intelligence. The platform aggregates distribute and stream short format regional video content on third party platforms that includes internet companies, OEM phone brands, Publishers and telecom operators globally.  

Souring of Content 

Flickstree compiles free to watch online videos from Social Networks, Blogs, Media Companies, UGC (User Generated Content) and via partnerships with content creators including its own in-house production facility. Its self-serving B2B platform empowers content creators to upload their videos for distribution and monetization. Every content is handpicked and goes through rigorous quality process before it goes live with publishing partners and thus ensures curated content and brand safety element.  

Serving of Content 

Flickstree deploys deep learning tool to identify user's choice, interest, other behavioral pattern and embed customized videos with their publishing partners based on popularity of content, its engagement metrics and other important parameters. 

The Role of Flickstree into the Digital Eco-System

A.    For Publishers

Major internet companies, OEM phone brands, Publishers, Telecom Operators don't have video content for their customers. Most of these entities find it difficult to acquire content of their choice in their own technical stack. Further, Content Creation, its hosting, curation and personalization capabilities are economically not feasible in their current business model and that's where Flickstree comes in picture. It creates and aggregate high-quality engaging video content. With multiple patents pending, Flickstree’s content curation engine, powered by artificial intelligence watches videos in-screen like human beings and generate keywords for each video and gathers only tending and viral videos. This helps publishers to get best videos from multiple platforms with due personalization.    

Today top OEM mobile companies and like Xiaomi, Samsung, Gionee and may more rely on Flickstree for videos, that are ready, brand safe and compliant with google play policies. 

A.    For Content Owners/Creators

Many content creators in India do not have direct access to large app/web publishers, the tech to meet publisher’s requirement, hosting solutions or for that matter enough content bank to be attractive to a publisher. Here Flickstree stands as a bridge – as a content distribution company. The creators upload their video content on their B2B platform and in turn Flickstree distribute their content to third party platforms reach maximisation and monetization.

B.    For Brands

While doing so, it also opens windows for brands to sponsor these short format video contents in the form of running pre-mid roll ads, brand plug-ins, presenting sponsorships and many more. For brands it becomes wonderful opportunity to convey brand message to the targeted user base without incurring huge cost in creation and distribution of the content. As far as targeting parameters are concerned, brand can target users based on geography, handset, telecom operator, content affinity, user behaviour and other important parameters. Currently Flickstree is delivering content to more than 50 million active users in India every month through its deep integration with publishing partners. 

C.    For Users

From user’s perspective, content search is painful, especially on mobil devises. There are set of users who find it difficult to type and search on the English keypads. Further deciding what to search and watch is problem for such users – They do not prefer Youtube or Facebook because they do not know what to search and how to search there. They would want content to come to them rather than they going to the content.

Flickstree attempt to target these non-Youtube and Facebook users via non-serious short format content, in their regional languages (currently 4 languages are served – Hindi, Tamil, Telgu and English). The interface is 100% visual to avoid any search, with content loaded in 30+ premium video categories and available in horizontal and vertical format. Its deep learning capability identifies the user’s interest and choice and serves content in their regional language based on the location, device, behavioural pattern and other demographic parameters.

Current Market Scenario and Challenge

Currently there are more than 450 million smartphone users in India (growing at 15% CAGR) who have mobile data but only 220 million users are consuming videos on platform like Youtube and Facebook. There is a huge gap of 230 million users who do not consume video content online owing to few critical reasons that I have mentioned above.

And the Opportunity

Now the opportunity and challenge are to make this set of 230 million uses a video friendly, by serving the content of their interest and in their native language. The opportunity is to make the content discovery simpler and effective.

Further, the free to watch video space is extremely fragmented, with multiple players creating tons of video content daily. These videos are published exclusively on separate platforms – a user who has interest in several categories cannot install multiple apps and keep browsing them separately, also owing to the limited phone storage. This leads to poor discovery. Flickstree is trying to solve this problem by aggregating most popular short format videos at one common place and then distributing it to various platforms based on logical parameters.

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