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Showing posts from December, 2018

Year 2019 : Time to say Goodbye to Headphones and Earphones

When Apple introduced the iPhone 7, it removed the headphone jack. Apple spun it as a win for consumers who could now use wireless headphones (preferably Apple-branded AirPods) for a better overall experience and no more tangled wires. Israeli startup Noveto wants to go one step further, eliminating headphones entirely with a new technology that beams the sound from your device directly into your ears. Noveto essentially has invented the virtual headphone. Now headphones will start to look like old technology in 2019.  Noveto has come up with a technology that can do exactly the same thing as headphones - deliver sound right to your ears without disturbing those around you - except without the headphones themselves. In fact, you wouldn't need to wear any device at all. The technology uses a system of sensors similar to those in the latest iPhone X, which unlocks your phone using facial recognition rather than password or finger recognition. Focused audio can come fro

Bumpy Ride in Indian Media Industry : For next 5 years, at Least 50% Of TV Ad Jobs will be gone...

For people who work in TV advertising, the next five years are bound to be bumpy —but not because everyone is “cutting the cord,” leaving no one to watch TV anymore.  In fact, TV viewing -- even old-fashioned linear viewing -- is likely to remain quite resilient. No, the next five years will bring us significant shifts across the entire advertising ecosystem — changes that will impact the TV advertising world more significantly than relative shifts in media consumption might suggest.  Here’s what I mean: TV world becoming very digital.  Over-the-top TV viewing will continue to grow, and that growth will force TV media owners to combine their linear and digital products, platforms, process and people. TV and digital people will be fighting for many of the same jobs, and there won’t be room for both anymore. TV world becoming very automated.  People-based processes in TV are becoming increasingly automated. Merging with digital and OTT will only make this happen faster. More