Fusion Inc

The television advertising business is poised for a change. Following the path of digital advertising, the television industry is now slowly moving towards programmatic technologies. However, the television ad ecosystem is far different than digital medium, so programmatic advertising — effectively, data-driven automation of advertising transactions — will take a different shape for the older medium. Television is undergoing tremendous technological developments, which will enable marketers to direct brand messages to more specific audiences at the individual and/or household level. Traditional ways of buying TV advertising are being challenged by the programmatic approach, which originated with search and display ads and uses data and technology and real-time auctions to automate transactions between buyers and sellers. TV advertising is a big business in India! With over 197 million households accessing traditional TV subscriptions, it’s no surprise advertisers are willing to

As the controversy surrounding Rafale deal escalates in media and parliament, here is an explainer and a timeline relating to this controversial deal. We have attempted to list the controversies surrounding the deal and the reason Anil Ambani reportedly wrote to Congress Chief Rahul Gandhi. The Begining      The story started around 6 years back when The Indian Air Force expressed its requirement for a new twin-engine fighter jet in order to replace the aging Russian fighters that are being phased out. After testing and scrutinizing a number of global options, the Air Force in 2012 put the Rafale, built by France’s Dassault, and the Eurofighter Typhoon on its final list. The Congress-led United Progressive Alliance government had put out a tender for 126 fighter jets and, because of a lower bid offer, had planned to buy 18 Rafales in fly-away condition from Dassault, with the remaining to be built in India along with the state-owned Hindustan Aeronautics Limited. How

A click farm is a form of click fraud, where a large group of low-paid workers are hired to click on paid advertising links for the click fraudster (click farm master or click farmer). The workers click the links, surf the target website for a period of time, and possibly sign up for newsletters prior to clicking another link. It is usually based in developing countries, where wages are extremely low by western standards. For many of these workers, clicking on enough ads per day may increase their revenue substantially. It is extremely difficult for an automated filter to detect this simulated traffic as fake because the visitor behavior appears exactly the same as that of an actual legitimate visitor. A recent sting operation conducted by Thai police busted a “ Click Farm ” business operated by Chinese nationals is sparkling the pay per like business. Exposing the dark side of social media marketing, the police confiscated nearly 400000 Lacs Thai sim cards supposedly used fo

What is Ad Fraud? According to Wikipedia Ad fraud is concerned with the theory and practice of fraudulently representing online advertisement impressions, clicks, and conversions or data events in order to generate revenue. It’s a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, take leads or misrepresented and ineffective ad placement. As we all know, the state of digital advertising has come a long way. From the rise of mobile to the virtual reality takeover, digital advertising is advancing, however, there is one area where it’s still lacking: Fraud detection and prevention. Billions are lost to ad fraud annually. A recent survey states that as much as 37% of the respondents (agency + brands) are unaware of how.   It has become almost must for every marketer or brand owner to aware about digital ad fraud detection so that they can take an effective step in shielding their business interes

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. An ad network is essentially a middleman; it connects advertisers to websites that host advertisements. Ad networks are beneficial for all three parties involved; the advertiser pays a certain amount each time their ad is clicked by a potential customer (or a set amount for every 1,000 impressions), while the network and publisher each take a percentage. For example, if an advertiser pays INR 5 per click, every time the ad is clicked, the publisher might get INR 3 and the network INR 2. Brief History Ad network systems or set-up grew up during the dotcom boom in the mid of 90s. As the number of sites and digital publishes proliferated, they needed a simple way to increase inventory demand and ad revenues. Likewise, a

As we all know that movies engage, inspire and teach. It’s very much logical to illustrate innovation with films because nearly every movie is a transformative story that roughly parallels the innovation process. Screenwriters are taught to write stories where the plot emphasizes the transformational change in an active visual way. Directors love scripts with scenes that  show how change happens since it engages the audience in several ways — emotionally, visually, and with sound. As far as the concept of innovation is concerned, appropriate movies are a refreshing alternative to dry case studies, PowerPoint slide dumps, or lectures. With technological innovation in mind, Sony has recently released a trailer for movie Searching , one of the year’s most innovative thrillers and easily one of the outstanding films of 2018 so far. The movie unfolds entirely across computer and cell phone screens, searching takes the form to a whole new level and delivers a mysterious, compelling s